nonprofit communications Water Hub


  • aerial photo of the Colorado River at Flaming Gorge snaking through a canyon

    June 2022 National Voter Poll

    Download our June 2022 national voter poll to learn more about voter sentiments about infrastructure spending, the Clean Water Act, the Farm Bill, drought response, water bill assistance, and more.

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  • Image of river running through sandy landscape.

    Tip sheet: Communicating at the water-climate nexus

    Climate change can be polarizing but, luckily, concern for healthy rivers, safe drinking water, and support for regulating water pollution remains popular. We pulled together resources for water groups to more effectively communicate about the water-climate nexus. 

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  • Western reservoir on Colorado River

    2021 Colorado River Media Scan

    In this analysis, we look at the summer’s Colorado River news coverage and volume, key themes and solutions stories and the conversation around water supply and drought on social media.

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  • A man and woman review photos on their camera

    Ethical Imagery Guide

    Communicators have been paying more attention to telling ethical stories. The same considerations are important for visual storytelling, that’s why we partnered with Survival Media Agency to inform us on best practices for everything from sourcing photos to compensating subjects and sharing the final product.

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  • National Poll

    In March 2021, the Water Hub partnered with Climate Nexus Polling, Yale, and George Mason University to survey 1,600 voters across the country. We asked voters about their opinion on water threats and solutions to help inform water infrastructure conversations.

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  • Opportunity on Water

    In our new report, we synthesize public opinion research on water, and offer a series of recommendations for tapping into shared concerns to drive meaningful progress.

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  • Western reservoir on Colorado River

    Western Media Analysis

    The water news cycle ebbs and flows. The Water Hub’s latest media analysis looks at coverage of three key issue areas: water supply, water quality, and drinking water access and affordability.

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  • water opinion analysis

    Water Opinion Analysis

    Op-eds have long been a go-to communications tactic for water advocates and experts to shape public opinion, but they’re getting harder to place. So, we took a closer look at what water op-eds are being published and where.

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  • Communications strategy for nonprofit

    Audience Profile Worksheet

    Identifying and understanding your audiences is the key to unlocking the best messaging for your campaigns. Our Audience Profile Worksheet enables you to put yourself in your audiences’ shoes, which builds empathy.

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  • Image of river running through a city toward mountains in background.

    National Water Insights

    In August 2020, the Water Hub worked with Climate Nexus Polling, Yale, and George Mason University to survey 2,000 voters across the country to understand more about the water solutions they support and the concerns that motivate them.

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  • TV News Tip Sheet

    Tips from our workshop on working with TV news, including reasons to focus on TV, the kinds of stories that work best, and technical tips like getting visuals, packaging pitches, and more.

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  • Effective digital marketing and graphic design using Canva

    Yes You Canva!

    In water communications, we often don’t have time or resources for graphic design. Learn how to make simple, beautiful graphics using Canva. This guide also provides resources and tips for finding and producing imagery for your next campaign.

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  • Water News in COVID Times

    “The Virus of Uncertainty: The COVID-19 crisis’ impacts on water news” discusses how the pandemic has impacted water news and makes recommendations on how to keep water advocacy work moving forward.

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  • The Water Hub Newsletter

    Theory of Change

    As a program created to serve the water field, we feel it is important to be transparent about the values, beliefs and strategies that guide our work. This theory of change lays out our vision for the way communications can help advance water justice and resilience.

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  • Image of the sunrise at Lake Powell in the Utah desert, USA with a river crossing in between rock mountains

    Western Water Poll

    In November 2019, the Water Hub surveyed more than 3,000 voters in Arizona, California, Colorado, Nevada, New Mexico, Utah, and Wyoming to learn more about how Westerners perceive water challenges, explore support for water solutions, and test various messages used to make the case for water conservation or supply programs.

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  • Landscape Assessment

    What’s the latest in water communications in the Western U.S.? Dig into the media analysis, public opinion research, and findings from more than 100 interviews with advocates and experts to learn more about the pressing needs and areas of opportunity for water communications.

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