Audience Profile Worksheet
Identifying and understanding your audiences is the key to unlocking the best messaging for your campaigns. Our Audience Profile Worksheet enables you to put yourself in your audiences’ shoes, which builds empathy.
Telling more human and hopeful stories about water
How We Work
The Water Hub is a pro bono communications program of Climate Nexus that uses story-based strategies to advance water justice and resilience in the West. We work to make water communications more accessible and activism more effective, so the people most impacted by water challenges — largely people of color and tribes — have greater power to set the solutions.
Build Relationships
Strengthen Voices
Co-Create Narrative Change
Who We Are
We are a team of seasoned communications strategists here to support water advocates and experts, uplift traditionally marginalized voices, and add capacity to groups that have historically been under-resourced.
Resources
One of the ways the Water Hub works to strengthen water communications is by doing public opinion and media research and sharing our learning with the field. Check out a few of our recent projects below.
Western Media Analysis
The water news cycle ebbs and flows. The Water Hub’s latest media analysis looks at coverage of three key issue areas: water supply, water quality, and drinking water access and affordability.
National Poll
In March 2021, the Water Hub partnered with Climate Nexus Polling, Yale, and George Mason University to survey 1,600 voters across the country. We asked voters about their opinion on water threats and solutions to help inform water infrastructure conversations.
Join Our Community
Sign up for our email list to tap into our newest resources, free upcoming trainings, and more to help us turn the tide on the Western water story.
Services & Support
Our services include:
- Nonprofit communications strategy
- On-call media relations
- Content creation
- Media and opinion research
- Training and coaching
- Messaging advice
The Water Hub works with groups in these areas:
- Journalists, artists, and other media producers
- Nonprofit and community-based organizations
- Tribes and Indigenous rights organizations
- Scientists and traditional knowledge holders
- Utility managers, water agencies, and policymakers
- Sustainable agriculture groups