Telling more human and hopeful stories about water

How We Work

The Water Hub is a pro bono communications program that uses story-based strategies to advance water justice and resilience in the West. We work to make water communications more accessible and activism more effective, so the people most impacted by water challenges — largely people of color and tribes — have greater power to set the solutions.

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Build Relationships

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Strengthen Voices

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Co-Create Narrative Change

Who We Are

We are a team of seasoned communications strategists here to support water advocates and experts, uplift traditionally marginalized voices, and add capacity to groups that have historically been under-resourced.

Resources

One of the ways the Water Hub works to strengthen water communications is by doing public opinion and media research and sharing our learning with the field. Check out a few of our recent projects below.

Landscape Assessment

What’s the latest in water communications in the Western U.S.? Dig into the media analysis, public opinion research, and findings from more than 100 interviews with advocates and experts to learn more about the pressing needs and areas of opportunity for water communications.

Polling Memo

In November 2019, the Water Hub surveyed more than 3,000 voters in Arizona, California, Colorado, Nevada, New Mexico, Utah, and Wyoming to learn more about how Westerners perceive water challenges, explore support for water solutions, and test various messages used to make the case for water conservation or supply programs.

Theory of Change

As a program created to serve the water field, we feel it is important to be transparent about the values, beliefs and strategies that guide our work. This theory of change lays out our vision for the way communications can help advance water justice and resilience.

Services & Support

Our services include:

  • Communications strategy
  • On-call media relations
  • Content creation
  • Media and opinion research
  • Training and coaching
  • Messaging advice

The Water Hub works with groups in these areas:

  • Nonprofit and community-based organizations
  • Tribes and Indigenous rights organizations
  • Scientists and traditional knowledge holders
  • Utility managers, water agencies, and policymakers
  • Sustainable agriculture groups
  • Journalists, artists, and other media producers