TV News Tip Sheet
Tips from our workshop on working with TV news, including reasons to focus on TV, the kinds of stories that work best, and technical tips like getting visuals, packaging pitches, and more.
Telling more human and hopeful stories about water
How We Work
The Water Hub is a pro bono communications program of Climate Nexus that uses story-based strategies to advance water justice and resilience in the West. We work to make water communications more accessible and activism more effective, so the people most impacted by water challenges — largely people of color and tribes — have greater power to set the solutions.
Build Relationships
Strengthen Voices
Co-Create Narrative Change
Who We Are
We are a team of seasoned communications strategists here to support water advocates and experts, uplift traditionally marginalized voices, and add capacity to groups that have historically been under-resourced.
Resources
One of the ways the Water Hub works to strengthen water communications is by doing public opinion and media research and sharing our learning with the field. Check out a few of our recent projects below.
National Water Insights
In August 2020, the Water Hub worked with Climate Nexus Polling, Yale, and George Mason University to survey 2,000 voters across the country to understand more about the water solutions they support and the concerns that motivate them.
Audience Profile Worksheet
Identifying and understanding your audiences is the key to unlocking the best messaging for your campaigns. Our Audience Profile Worksheet enables you to put yourself in your audiences’ shoes, which builds empathy.
Services & Support
Our services include:
- Nonprofit communications strategy
- On-call media relations
- Content creation
- Media and opinion research
- Training and coaching
- Messaging advice
The Water Hub works with groups in these areas:
- Journalists, artists, and other media producers
- Nonprofit and community-based organizations
- Tribes and Indigenous rights organizations
- Scientists and traditional knowledge holders
- Utility managers, water agencies, and policymakers
- Sustainable agriculture groups