The Water Hub is a pro bono communications program that uses story-based strategies to advance water justice and resilience in the West. We work to make water communications more accessible and activism more effective, so the people most impacted by water challenges — largely people of color and tribes — have greater power to set the solutions.
We are a team of seasoned communications strategists here to support water advocates and experts, uplift traditionally marginalized voices, and add capacity to groups that have historically been under-resourced.
One of the ways the Water Hub works to strengthen water communications is by doing public opinion and media research and sharing our learning with the field. Check out a few of our recent projects below.
What’s the latest in water communications in the Western U.S.? Dig into the media analysis, public opinion research, and findings from more than 100 interviews with advocates and experts to learn more about the pressing needs and areas of opportunity for water communications.
In November 2019, the Water Hub surveyed more than 3,000 voters in Arizona, California, Colorado, Nevada, New Mexico, Utah, and Wyoming to learn more about how Westerners perceive water challenges, explore support for water solutions, and test various messages used to make the case for water conservation or supply programs.
As a program created to serve the water field, we feel it is important to be transparent about the values, beliefs and strategies that guide our work. This theory of change lays out our vision for the way communications can help advance water justice and resilience.
