The Water Hub is a pro bono communications program of Climate Nexus that uses story-based strategies to advance water justice and resilience in the West. We work to make water communications more accessible and activism more effective, so the people most impacted by water challenges — largely people of color and tribes — have greater power to set the solutions.
We are a team of seasoned communications strategists here to support water advocates and experts, uplift traditionally marginalized voices, and add capacity to groups that have historically been under-resourced.
One of the ways the Water Hub works to strengthen water communications is by doing public opinion and media research and sharing our learning with the field. Check out a few of our recent projects below.
In August 2020, the Water Hub worked with Climate Nexus Polling, Yale, and George Mason University to survey 2,000 voters across the country to understand more about the water solutions they support and the concerns that motivate them.
Identifying and understanding your audiences is the key to unlocking the best messaging for your campaigns. Our Audience Profile Worksheet enables you to put yourself in your audiences’ shoes, which builds empathy.
Op-eds have long been a go-to communications tactic for water advocates and experts to shape public opinion, but they’re getting harder to place. So, we took a closer look at what water op-eds are being published and where.
