Telling more human and hopeful stories about water

How We Work

The Water Hub is a pro bono communications program of Climate Nexus that uses story-based strategies to advance water justice and resilience in the West. We work to make water communications more accessible and activism more effective, so the people most impacted by water challenges — largely people of color and tribes — have greater power to set the solutions.

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Build Relationships

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Strengthen Voices

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Co-Create Narrative Change

Who We Are

We are a team of seasoned communications strategists here to support water advocates and experts, uplift traditionally marginalized voices, and add capacity to groups that have historically been under-resourced.

Resources

One of the ways the Water Hub works to strengthen water communications is by doing public opinion and media research and sharing our learning with the field. Check out a few of our recent projects below.

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National Water Insights

In August 2020, the Water Hub worked with Climate Nexus Polling, Yale, and George Mason University to survey 2,000 voters across the country to understand more about the water solutions they support and the concerns that motivate them.

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Audience Profile Worksheet

Identifying and understanding your audiences is the key to unlocking the best messaging for your campaigns. Our Audience Profile Worksheet enables you to put yourself in your audiences’ shoes, which builds empathy.

water opinion analysis

Water Opinion Analysis

Op-eds have long been a go-to communications tactic for water advocates and experts to shape public opinion, but they’re getting harder to place. So, we took a closer look at what water op-eds are being published and where.

Services & Support

Our services include:

  • Nonprofit communications strategy
  • On-call media relations
  • Content creation
  • Media and opinion research
  • Training and coaching
  • Messaging advice

The Water Hub works with groups in these areas:

  • Journalists, artists, and other media producers
  • Nonprofit and community-based organizations
  • Tribes and Indigenous rights organizations
  • Scientists and traditional knowledge holders
  • Utility managers, water agencies, and policymakers
  • Sustainable agriculture groups