The Water Hub is a pro bono communications program of Climate Nexus that uses story-based strategies to advance water justice and resilience in the West. We work to make water communications more accessible and activism more effective, so the people most impacted by water challenges — largely people of color and tribes — have greater power to set the solutions.
We are a team of seasoned communications strategists here to support water advocates and experts, uplift traditionally marginalized voices, and add capacity to groups that have historically been under-resourced.
One of the ways the Water Hub works to strengthen water communications is by doing public opinion and media research and sharing our learning with the field. Check out a few of our recent projects below.
The Water Hub tracked Twitter KPIs to determine which tweets resonated the most with the water movement. Dive in as we explore how we engaged with people while telling more human and hopeful stories about water in the U.S.
Climate change can be polarizing but, luckily, concern for healthy rivers, safe drinking water, and support for regulating water pollution remains popular. We pulled together resources for water groups to more effectively communicate about the water-climate nexus.
In this analysis, we look at the summer’s Colorado River news coverage and volume, key themes and solutions stories and the conversation around water supply and drought on social media.
