Our team pitches stories, hosts media briefings, drafts op-eds, and helps partners prepare for interviews. We know the water challenges we’re facing can feel overwhelming, which is why one of our strategic focuses is to find solutions and stories to inspire hope and action.
We created our Color of Water Initiative to build voice and visibility for people of color in the water movement. Our goal is to connect reporters with a more diverse set of experts and to build the capacity of these spokespeople to elevate the stories of impacted communities, which have often been left out of the public dialogue. Learn more about our network of 160+ people from across the country and give our interactive directory a spin!
Outside of broadcast TV, more people find information while scrolling their social feeds than any other channel. To meet people where they’re at, we’re here to be an extra set of hands for our partners to live tweet an event, draft social media toolkits, or create unbranded graphics (and sometimes memes!) to engage people online around water.
Outside of broadcast TV, more people find information while scrolling their social feeds than any other channel. To meet people where they’re at, we’re here to be an extra set of hands for our partners to draft social media toolkits, create graphics and memes, produce social video (and sometimes edutainment!) to engage people online around water.
Produced a video, GIF, and memes for Imagine a Day Without Water social toolkit for the Water Equity and Climate Resilience Caucus.
Produced audiograms, messaging, and social language featuring community voices to mark the 50th anniversary of the Safe Drinking Water Act for River Network and coalition partners.
We’ve partnered with creators on Instagram, YouTube, TikTok and more to raise awareness about issues ranging from water-polluting oil pipelines to the benefits of federal water funding
We worked with 8 creators, from a teen in Flint, MI to a water protector in Minnesota, to tell localized stories about the human right to water, earning 232,000 video views.
We engaged 25+ creators to raise awareness for the Inflation Reduction Act earning 13 million views across TikTok, Instagram, and YouTube
We took our relationships offline to book Tia Wood, a young Native artist, with more than 2 million TikTok followers to perform on stage.
Together with 20+ influencers and celebrities, we worked to raise awareness around the harmful Line 3 oil pipeline reaching 28.5 million followers.
We’ve lent a hand to produce powerful social videos, illustrations, mini-documentaries, graphics, and more to inspire others about our vision for a healthy and joyful water future for all.
We design creative campaigns that move the needle on water justice and policy. For example, our Just Infrastructure campaign equipped advocates with messaging and materials to make the case for equitable water spending, and celebrate progress in their communities. We launched this project to help seed stories about Bipartisan Infrastructure Law and Inflation Reduction Act water investments that focus on benefits rather than cost, and set the stage for future funding.
Another arm of our work includes running annual polls to test different water messages for our network such as sentiments around drinking water and farming policies. We also analyze the digital and media landscape periodically and share what the chatter is on topics like Western water supply, safety and affordability.
