Category: Resources

More people than ever before are turning to social media and TV for news, scrolling and channel surfing to get the gist of the day’s top stories. In this short attention span world, we have to draw people in with bite-sized content that packs a punch.  That’s where soundbites come in: they’re short and striking, designed to catch people’s attention and connect to [...]

The pandemic has changed the way many nonprofits are doing communications and outreach. Meeting on Zoom and video has become more the norm as we increasingly rely on social media to get our message out. But comms folks aren't the only ones on camera. People on the frontlines, including community members and program staff, are increasingly being asked to share their experiences [...]

If you're in comms, submitting op-eds is probably part of your go-to arsenal of tactics. And if you're an advocate, you've probably written one or tried to place one. But are they really an effective tool?  Last month, a panel of media experts from Water Hub and Climate Nexus led To Op-Ed or Not: How to Be Heard In an Increasingly Noisy [...]

When I started my career as a reporter 20 years ago, I didn’t know the first thing about power and voice. I knew that I wanted to uncover truth and to share stories that might help people look at issues in a new way. I wanted to connect with people over their lived experiences and to share their journey with others — [...]

I am thrilled to share the virtual recording with you of our latest workshop at Water Hub about Digital Organizing. I facilitated this workshop in partnership with Jerry Jimenez at Community Water Center, who is a trusted partner and our workshop VIP.  That's right, Jerry's been to every single Water Hub workshop so far (!!) so we had to tap his shoulder for [...]

Many of us working in communications seem to be forever chasing the mythical front-page newspaper story. There are good reasons for this, of course.  Newspapers have political clout, and reporters can do a lot more to explain what's at stake in 1,000 written words than a short TV or radio segment.  But how many of our audiences still get the paper? Increasingly, [...]

I have some exciting news: the Water Hub did its first-ever workshop and it was a Canva workshop! We talked all about making memes and how to use Canva to create your designs. For a lot of us who work in water communications, digital marketing is not our only job. Often we are doing media relations, event planning, and possibly even donor [...]