Category: Resources

I was drawn to work in communications because I love words–– there are so many, and such a variety! Over the past 15 years, I’ve learned a lot about messaging environmental and social issues in a way that is both powerful and accessible. But I still have a lot to learn about imagery. We all do, as a field.  Sure, nonprofits have [...]

Black, Indigenous, and other people of color (BIPOC) community organizers, movement leaders, grassroots staff–– have you ever felt like you weren't being heard in interviews, or wondered how to approach a reporter who misrepresented your issues? Whether the media has ever made you feel tone policed, erased, or that your community’s experience wasn’t being authentically reflected, you are not alone.  Coverage of [...]

More people than ever before are turning to social media and TV for news, scrolling and channel surfing to get the gist of the day’s top stories. In this short attention span world, we have to draw people in with bite-sized content that packs a punch.  That’s where soundbites come in: they’re short and striking, designed to catch people’s attention and connect to [...]

The pandemic has changed the way many nonprofits are doing communications and outreach. Meeting on Zoom and video has become more the norm as we increasingly rely on social media to get our message out. But comms folks aren't the only ones on camera. People on the frontlines, including community members and program staff, are increasingly being asked to share their experiences [...]

If you're in comms, submitting op-eds is probably part of your go-to arsenal of tactics. And if you're an advocate, you've probably written one or tried to place one. But are they really an effective tool?  Last month, a panel of media experts from Water Hub and Climate Nexus led To Op-Ed or Not: How to Be Heard In an Increasingly Noisy [...]

When I started my career as a reporter 20 years ago, I didn’t know the first thing about power and voice. I knew that I wanted to uncover truth and to share stories that might help people look at issues in a new way. I wanted to connect with people over their lived experiences and to share their journey with others — [...]

I am thrilled to share the virtual recording with you of our latest workshop at Water Hub about Digital Organizing. I facilitated this workshop in partnership with Jerry Jimenez at Community Water Center, who is a trusted partner and our workshop VIP.  That's right, Jerry's been to every single Water Hub workshop so far (!!) so we had to tap his shoulder for [...]